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Blu-ray at $8.99 in Target Black Friday sale

By Susanne Ault -- Video Business,11/11/2009

A number of Blu-ray titles will be priced as low as $8.99, including GoodFellas, 2001: A Space Odyssey and I Am Legend. That marks one of the cheapest known tags yet for the format, which had previously hit a low of $9.99 at retail.

Target also is dropping several standard-definition complete-season TV DVD sets to $8.99, including Weeds, Friends and Flight of the Conchords. TV DVD sets, with their larger amount of content, are usually priced at a premium over movie discs.

And Target is pricing some blockbuster titles on DVD, including last year’s biggest theatrical movie The Dark Knight, with the retailer’s lowest price of the year—$3.99. Other DVDs offered at this level are Baby Mama, Elf and Forgetting Sarah Marshall.

On the hardware side, Target is following a number of retailers, including Sears and Walmart, in advertising $149 Blu-ray players for the holidays. Target ups the offer some in including a $20 gift card for the chain with the purchase of its $149 Sony BDP-S360 player, which originally retailed for $199.

A Target spokesman didn’t comment specifically on upcoming product pricing. However, he noted that the chain is rallying around home entertainment as a major consumer draw this fourth quarter.

“Entertainment is always a popular category during the holiday season, and we’re fully prepared to offer consumers incredible deals and great savings around every corner,” the spokesman said.

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