Blu-ray at $8.99 in Target Black Friday sale
PHYSICAL: Hit DVD titles as low as $3.99, TV season sets at $8.99
By Susanne Ault -- Video Business, 11/11/2009
NOV. 11 | PHYSICAL: Target will roll out some DVD and Blu-ray Disc steals for its Black Friday promotion, according to ads that have leaked online.
Ads show Target plans big discounts over Black Friday.
A number of Blu-ray titles will be priced as low as $8.99, including GoodFellas, 2001: A Space Odyssey and I Am Legend. That marks one of the cheapest known tags yet for the format, which had previously hit a low of $9.99 at retail.
Target also is dropping several standard-definition complete-season TV DVD sets to $8.99, including Weeds, Friends and Flight of the Conchords. TV DVD sets, with their larger amount of content, are usually priced at a premium over movie discs.
And Target is pricing some blockbuster titles on DVD, including last year’s biggest theatrical movie The Dark Knight, with the retailer’s lowest price of the year—$3.99. Other DVDs offered at this level are Baby Mama, Elf and Forgetting Sarah Marshall.
On the hardware side, Target is following a number of retailers, including Sears and Walmart, in advertising $149 Blu-ray players for the holidays. Target ups the offer some in including a $20 gift card for the chain with the purchase of its $149 Sony BDP-S360 player, which originally retailed for $199.
A Target spokesman didn’t comment specifically on upcoming product pricing. However, he noted that the chain is rallying around home entertainment as a major consumer draw this fourth quarter.
“Entertainment is always a popular category during the holiday season, and we’re fully prepared to offer consumers incredible deals and great savings around every corner,” the spokesman said.
