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TCM partners with Movies Unlimited catalog
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Annual consumer publication to be promoted on cable channel
By Laurence Lerman -- Video Business, 2/9/2007
FEB. 9 | Philadelphia-based retailer/direct-response company Movies Unlimited and cable channel Turner Classic Movies have teamed to form a co-branded DVD consumer catalog.
The catalog has a reworked cover.
The Turner Classic Movies DVD Catalog is essentially another version of Movies Unlimited’s well-known annual catalog, with a reworked cover featuring the original King Kong holding up a TCM banner.
TCM is promoting the catalog on-air with a spot featuring long-time TCM movie host Robert Osborne.
The catalog is available through Turner Classic Movies at www.turnerclassicmovies.com or 888-4-movies.
