DIC launches global brand management unit

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Streamlines TV, home entertainment, consumer products divisions

By Susanne Ault -- Video Business, 4/11/2007

APRIL 11 | DIC Entertainment has created a new global brand management division to streamline operations among the company’s key business units, TV, home entertainment and consumer products.

Nancy Fowler, DIC head of global sales, will oversee the global brand management division, while continuing her current responsibilities. Fowler also supervises DIC domestic and international consumer products, TV, home entertainment and marketing. Fowler reports to DIC president Jeffrey Edell.

Fowler and others in the brand management team will seek out synergies between DIC brands, in order to implement a holistic approach to content distribution. Critical DIC brands include Strawberry Shortcake, McDonald’s and Classic Trolls.

DIC also is launching new licensing and merchandising programs for Horseland, Cake, Mommy & Me and Madeline this year and SPG: Slumber Party Girls in 2008.

Joining Fowler in the brand management unit are Leila Pirnia as VP and Geri Robert and Shawn Brower as directors.

In additional changes at DIC, all international sales executives are charged with collectively managing TV, home entertainment/new media and consumer products. They also report to Fowler.

International appointments include Leslie Nelson, senior VP and managing director of Europe, Middle East and Africa; and Ryan Gagerman and Dan Waite, VPs and regional managers of Asia Pacific.

“DIC continues to look inward for new and better ways of managing and growing our business,” said Andy Heyward, DIC chair and CEO. “This reorganization was implemented to help us manage our business holistically from Shanghai to London to Sao Paulo. We are gearing up for a year of record growth with several major brands heading to market, and I am thrilled to have Nancy and her team onboard to oversee these efforts as we continue to build our properties into global brand names.”

Fowler added, “Our goal in creating the global brand management division and three regional teams was to become closer to our business locally and regionally in all areas of our business.”