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Acorn Direct hires Sidar as president

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By Susanne Ault -- Video Business, 9/10/2007

SEPT. 10 | Thomas Sidar has been named president of Acorn Direct, the direct-to-consumer division of DVD supplier Acorn Media Group.

Sidar replaces Miguel Penella, who was upped to CEO of Acorn Media in April.

Acorn Direct has raised its profile over the past year. The division mailed 24 million copies of the Acorn catalog this year, a 40% jump over last year. Acorn Direct is projected to contribute to half of Acorn’s overall $80 million in global sales in 2007.

Prior to joining Acorn, Sidar served as president of National Wildlife Direct. He has also led product strategy and brand positioning at L.L. Bean.

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