Zucker: We’ll be doing the Hulu in 2008
FROM MULTICHANNEL NEWS: NBC Universal chief details online video plans
By Mike Farrell of Multichannel News -- Video Business, 12/4/2007
DEC. 4 | FROM MULTICHANNEL NEWS: NBC Universal CEO Jeff Zucker said that his company’s joint online video venture with News Corp. – dubbed Hulu – is expected to go live next year, adding that the decision to create its own online video outlet – and to cancel a deal for NBCU videos on Apple’s iTunes service – was driven by simple economics.NBCU pulled its videos from iTunes in August. In October it announced the Hulu joint venture.
Zucker said that while he believes iTunes is a “fantastic” service, he added that NBCU content represented about 40% of the videos downloaded from the site. At the same time, NBCU’s take from iTunes was about $15 million in profit last year.
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