Disney's Iger: Nets should embrace VOD
FROM MULTICHANNEL NEWS: CEO cites viewing habits of younger consumers
By Mike Farrell of Multichannel News -- Video Business, 5/30/2008
MAY 30 | FROM MULTICHANNEL NEWS: The Walt Disney Co. CEO Robert Iger told an audience at an industry conference Wednesday that programming networks need to embrace video on demand to survive in the changing media landscape.
Iger, speaking at the Sanford Bernstein Strategic Decisions Conference in New York, said that many programmers have been reluctant to provide compelling content to the VOD platform “until the opportunity becomes really obvious.”
But he said the viewing habits of younger viewers will force content providers to allow more of their content to appear on the platform.
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