STORY TOOLS
CES: Blu-ray shifts promo plans post-Warner
FROM TWICE: Will focus on advantages over standard DVD
By Greg Tarr of TWICE -- Video Business, 1/9/2008
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Advertisement
JAN. 9 | FROM TWICE: LAS VEGAS — Some members of the Blu-ray Disc Assn. were not declaring victory in the war of the high-definition disc formats Monday, but their actions seemed to be speaking louder than their words.
Since Warner Bros.’ surprise announcement that it will exclusively back Blu-ray Disc later this year, leaders of some of the BDA’s largest manufacturers and studios said they have agreed to shift gears in their joint promotional and marketing efforts from a Blu-ray vs. HD DVD approach to one that will promote the advantages of Blu-ray over standard definition DVDs.
Read the full story on TWICE.com.
