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Blu-ray's player lead narrows

FROM TWICE: HD DVD set-tops 28% of units sold

By Greg Tarr of TWICE -- Video Business, 2/11/2008

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FEB. 11 | FROM TWICE: Despite aggressive price promotions on HD DVD players from Toshiba, sales of Blu-ray Disc players continued to outsell HD DVD units by a wide margin through the week ending Jan. 26, according to leaked NPD Group reports, but the gap has narrowed significantly from reports issued two weeks earlier.

Dedicated Blu-ray Disc player sales, which omit videogame consoles, represented 65% of unit volume share during the period and 69% of retail sales dollars, according to the leaked data. HD DVD players accounted for 28% of hardware unit sales and 14% of overall high-def disc retail dollars. The remainder can be attributed to combo player sales share at 6% unit sales and 17% dollar share.

Read the full story on TWICE.com.



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