Arts Alliance goes green with Big Ideas and Jesus

By Cindy Spielvogel -- Video Business, 4/24/2008

APRIL 24 | GREEN REPORT: Arts Alliance America is using green packaging on two environmentally conscious new releases, Big Ideas for a Small Planet: Season One and Morgan Spurlock Presents: What Would Jesus Buy?

The digipack packaging from Ivy Hill incorporates fiberboard trays and recycled paper with no plastic, according to Matt Peacock, director of marketing for Arts Alliance.

The company isn’t making an immediate move to green packaging for every title because of cost considerations—green packaging costs about 25% more than Amaray-style plastic cases.

Read the full story on Video Business + ContentAgenda's Green Report.