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OPINION: Moving Up

By Paul Sweeting -- Video Business, 6/20/2008


Paul Sweeting is editor of
Content Agenda

JUNE 20 | SPEAKING AT
the Entertainment Supply Chain Academy conference last week, Warner Home Video president Ron Sanders acknowledged the obvious: relatively inexpensive upconverting DVD players pose a threat to the industry’s efforts to market Blu-ray Disc.

According to Sanders, some 3.5 million upconverters were sold in 2007, compared with just 500,000 Blu-ray set-tops.

Still to be acknowledged: Not so inexpensive upconverting DVD players could also pose a challenge to Blu-ray.

The day before Sanders made his comments as ESCA, Kaleidescape Inc., a maker of high-end home theater systems, introduced two new upscaling DVD players weighing in at a hefty $4,300 and $3,000, respectively.

The high-end model includes an actual disc tray, so you can enjoy the upscaling effect directly from a DVD; the “cheaper” model has no tray, but works as a remote player for movies streamed from your $10,000 Kaleidescape server.

Why would anyone pay $4,000 for an upconverting DVD player when they could buy a Blu-ray player for $400?

Read the full column at ContentAgenda.com.

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