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Amazon Matches Blu-ray with PS3
July 22, 2008

Amazon.com is the latest retailer that seems to be driving home home the symbiotic relationship between PS3 gaming and Blu-ray viewing. In a Blu-ray consumer email I received today, Amazon.com was highlighting both upcoming Blu-ray movies and upcoming PS3 games. 
Makes sense to me. I almost wonder why we don't see more marketing tying a PS3 game with a like-minded Blu-ray movie. Amazon.com's featured film and game titles seem at the least guy-oriented. For films, the site was singling out the upcoming releases of Stargate: Continuum, Dark City (the Director's Cut), The Hunt For Red October and Rolling Stones doc Shine a Light. 
Listed upcoming games were Tiger Woods PGA Tour 09, Madden NFL 09, Soul Calibur IV and Mercenaries 2: World in Flames. 
By tying in games in the same breath as Blu-ray movies, Amazon.com is also underscoring the relative value of Blu-ray titles. PS3 games are priced at over twice that of the listed Blu-ray movies. Maybe when consumers see that side-by-side comparison, they might re-think their game purchase and consider stocking up on a couple of Blu-rays instead.

Posted by Susanne Ault on July 22, 2008 | Comments (0)