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Toshiba Goes for Super Bowl TDJanuary 25, 2008It looks like Toshiba has booked a HD DVD commercial to run during the Feb. 3 Super Bowl. Could this be the 'Hail Mary' pass that changes format war momentum? After news that Blu-ray represented a whopping 90% of all high-def sets sold for the week ending Jan. 12, HD DVD is in danger of being in that fourth and long position on the format war field. But a Super Bowl ad would get it out to the perfect audience most primed to desire a high-def set-top. Sports fans want their films like their football games, in high-octane picture and sound. I had said earlier that if we had more of nail-biter of a match-up than the Giants and the Patriots, more viewers would be drawn to this year's Super Bowl, helping sell high-def sets and high-def hardware. But there are reports that Patriots star QB has been missing from practice, following a sprained ankle, leaving me to think we could be in for an exciting, more evenly matched, showdown between the two teams. That would definitely bode well for the HD DVD camp. Posted by Susanne Ault on January 25, 2008 | Comments (19)
January 25, 2008
In response to: Toshiba Goes for Super Bowl TD free2speak commented: It better be a great commercial. I am looking forward to it.
January 26, 2008
In response to: Toshiba Goes for Super Bowl TD Geoff commented: Stick to writing about HiDef. The Giants are going to be in this game! Toshiba's going to need more than a super bowl ad to get back in this fight.
January 26, 2008
In response to: Toshiba Goes for Super Bowl TD DANIEL LINZMEIER commented: Too little... Too late. Toshiba probably bought this spot more than three months ago and can't get their money back.
January 27, 2008
In response to: Toshiba Goes for Super Bowl TD jack commented: wow, you really think a commercial is going to change anything?? thats sad.
January 27, 2008
In response to: Toshiba Goes for Super Bowl TD Eli Manning commented: HD-DVD lost.
January 27, 2008
In response to: Toshiba Goes for Super Bowl TD Eli Manning commented: HD-DVD lost.
January 27, 2008
In response to: Toshiba Goes for Super Bowl TD Ole Oleson commented: I guess you haven't heard that the reason Blu-ray has smoked HD DVD for almost 60 consecutive weeks is because they actually sell software to the millions of Blu-ray owners. Toshiba practically gave their players away and people still wouldn't buy their software. A forgettable 30 second tv spot isn't going to change that.
January 27, 2008
In response to: Toshiba Goes for Super Bowl TD Tom Brady commented: Eli is right.
January 27, 2008
In response to: Toshiba Goes for Super Bowl TD Michael Strahan commented: unfortunately, Tom is right, about Eli being right.
January 28, 2008
In response to: Toshiba Goes for Super Bowl TD Little Bill commented: The few that intrigued by this SB add will head to Circuit City and find all HD DVD players with clearance tags on them.
January 28, 2008
In response to: Toshiba Goes for Super Bowl TD Ryan commented: People still shop at Circuit City?
January 28, 2008
In response to: Toshiba Goes for Super Bowl TD Jim McMahon commented: Eli and Tom are both right....
January 28, 2008
In response to: Toshiba Goes for Super Bowl TD Amir Majidimehr commented: Suzanne, you are a complete idiot.
January 28, 2008
In response to: Toshiba Goes for Super Bowl TD daveyd commented: hmmm...toshiba probably booked this months in advanced, and having read the small print, have found that they cant have their money back. Gutted for you Tosh, perhaps a BD/HDDVD dual player will save HDDVD?
January 28, 2008
In response to: Toshiba Goes for Super Bowl TD daveydee commented: Davey i think your wrong.
January 29, 2008
In response to: Toshiba Goes for Super Bowl TD doby commented: Nothing can save HD DVD.
January 31, 2008
In response to: Toshiba Goes for Super Bowl TD Verbal commented: Wow...are you into Yoga, Susanne? 'Cause that's a whole lotta stretching right there...
February 3, 2008
In response to: Toshiba Goes for Super Bowl TD Tom Brady commented: ...so much for that Hail Mary.
July 13, 2009
In response to: Toshiba Goes for Super Bowl TD IQs commented: Thanks for this post!
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