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Sony's Blu-only Ads
March 2, 2009
After gripping the tech-lovers, Blu-ray is now seeping into the entertainment junkie demographic. That seems to be Sony's thinking, as it created ads touting just the Blu-ray releases of Rachel Getting Married, Synedoche, New York and I've Loved You So Long in the current issue of Entertainment Weekly.
Rachel Getting Married scores a full-page mention, and the other three take up quarter-size spots on three different pages. In all cases, just the Blu-ray version is shown.
Normally, studio DVD ads go both ways...you'll see an image of the standard-definition version and the Blu-ray version sitting side-by-side.
These prestige character-driven films, lacking a lot of blow-em-up action, may not scream Blu-ray must-haves for fans. But I think it speaks well of the format's progress if Sony chose to underscore just Blu-ray to the magazine's readers. They aren't necessarily early adopters, but mainstream, mass market entertainment lovers.
In some ways this isn't really a surprise coming from Sony. The studio has long been a Blu-ray cheerleader. But it'll be interesting to see if other Blu-ray only campaigns roll out from other studios.
Posted by Susanne Ault on March 2, 2009 | Comments (0)
