So that's what it is...
August 22, 2007

Sony and Disney have both begun referring to Blu-ray as "Blu-ray High-Def" in press communications and marketing materials. Probably a smart move to quickly communicate to consumers what Blu-ray is , but also an admission that "Blu-ray Disc" is confusing to the masses. 

Sony also has made broader move to market its full suite of high-def products under the an "HDNA"-themed campaign that uses the taglin "High Definition. It's in our DNA." It extends to all of Sony's brands, including Blu-ray and Bravia.

So far, Fox is still referring to "Blu-ray Disc."

Posted by Marcy Magiera on August 22, 2007 | Comments (0)