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Good work, but the war's not over
May 22, 2007

A couple of months back, I said in a (pre-blog) column, that Blu-ray was winning the PR war with HD DVD.

Then last week,  Toshiba and its public relations agency Brodeur received a Silver SABRE Award in technology for “the successful launch of HD DVD in the United States.”

The SABRE award was presented by The Holmes Group, which publishes trade reports on the public relations industry, for “superior achievement in branding and reputation. Silver SABREs recognize the best programs in specific industries,” reports VB sister publication TWICE.

I will agree that Toshiba has mounted a successful hardware launch campaign, but in the overall PR competition, I'll still go with Blu.

It's a big week for both formats, though, and I may (??) change my mind when the sales data is in on sales of Warner's Matrix collections on HD DVD and Disney's Pirates due on Blu-ray.

Posted by Marcy Magiera on May 22, 2007 | Comments (0)