Login  |  Register          
Advertisement
BETWEEN THE LINES   


Link This | Email this | Blog This | Comments (0)


Fall expectations for 'Sex'
May 30, 2008

UPDATE: You can’t get a weekend movie ticket today to New Line’s Sex and the City unless you’re up for Sex for brunch or after 10 p.m.—when the gals in New York may be just heading out for the evening, but we middle-aged Angelenos are turning in.

If there’s such a thing as review-proof, this movie has got to be it. Manohla Dargis savaged it in The New York Times, while the L.A. Times’ Carina Chocano composed a Valentine to the femme foursome. Either way, it doesn’t matter. The film is riding a huge wave of publicity (63 pages in Entertainment Weekly?!) and is bound to open bigger than was anticipated even a few weeks ago.

On Monday morning, the numbers crunchers at Warner will surely be busy reforecasting fall DVD sales for the hit, as the forecasters at every studio have been doing every week for a month.

The crush of movies at the multi­plex now will become the crush of SKUs at retail come fall. The more crowded the market, the more important it is to accurately gauge what each title is likely to sell, as painful as it may be to roll back expectations for highly anticipated theatrical underperformers. With major studios already prepping for a year in which DVD sales are flat at best, this forecasting takes on an extra urgency.


Posted by Marcy Magiera on May 30, 2008 | Comments (0)



POST A COMMENT
Display Name or Registered Users Login Here.
Please restrict submissions to less than 7,000 characters (including any HTML formatting).

Before submitting this form, please type the characters displayed above. Note the letters are case sensitive:


Advertisement

Advertisements





©2008 Reed Business Information, a division of Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
" target="_blank">Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites

ADVERTISEMENT
You will be redirected to your destination in few seconds.