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Pick up Michelle Pfeiffer for Valentine's Day
February 1, 2008

You've gotta love consumer entertainment pubs and the way they love to dump on any star vehicle that goes straight to DVD. 

Check out the new (Feb. 8) Enterainment Weekly, which proclaims on its cover--  MICHELLE PFEIFFER Dumped to DVD?! 

Inside is a 4-page feature with the headline "Would you dump this woman?" across from a gorgeous full-page headshot of Pfeiffer. The story itself is pretty good blow-by-blow account of the making and (so far non-)marketing of I Could Never Be Your Woman, the Feb. 12 release from Weinstein/Genius that stars Pfeiffer, Paul Rudd and Saoirse Ronan (now of Atonement fame). Rudd, writer-director Amy Heckerling and producer Philippe Martinez take turns telling the tale of the 'now it's theatrical/now it's not' chick flick. Pfeiffer is, of course, represented only in photos. She doesn't say a word in the story, which, as much as anything, is about the rise and fall of Martinez's Bauer Martinez, the indie production company that lots of video distributors were fighting to do business with just a couple of years ago.

I say stock the title relatively deep and thank EW for the publicity. Not only does the title have great talent, it's probably also builidng more word-of-mouth promotion than Weinstein/Genius could buy with the limited marketing budget allocated to a straight to DVD title.

As EW writer Missy Schwartz points out, all kinds of big stars now see their work go straight to DVD, among them Jennifer Lopez (Bordertown, released this week to DVD only in the U.S.) and Richard Gere and Claire Danes (thriller The Flock, coming from Weinstein/Genius later in the spring).

Posted by Marcy Magiera on February 1, 2008 | Comments (0)