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Anywhere, anytime, anyhow
April 16, 2008

Fox's press release this week on Juno did put across loud and clear how Fox wants to be perceived in the marketplace (and ultimately, by consumers, but do most people really notice movie studio brands?). 

"Juno Pregnant with Viewing Possibilities" the headline of the release reads. The $143 million-grossing Academy Award winner now can be downloaded from iTunes (and other services including Amazon Unbox, though they are not mentioned by name in the release), and purchased or rented as a DVD, in single-disc, two-disc and Blu-ray versions, making it the "most widely available home entertainment release ever." EVER!

The two-disc standard DVD and BD also come w/ digital copy so the film can be transferred to a computer or portable device. In a month, you'll be able to rent it on iTunes, too.

Get it? Fox is the however/whenever/wherever you want to watch it studio. It''s a positioning that all of the studios would like to boast (for their stockholders as well as consumers), though they succeed to varying degrees. And it's the future that retailers have to work with.


 

Posted by Marcy Magiera on April 16, 2008 | Comments (1)