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Blu-ray on holiday gift lists
July 24, 2008

VB sister publication TWICE dedicates a feature story in its current issue to the holiday outlook for consumer electronics marketers. The consensus among CE distributors seems to be that a stay-at-home mentality among consumers combined with cheaper flat panel TVs and the looming digital-broadcast transition could make for a fairly merry holiday selling season. "Some consumers have made the decision to curtail travel and vacations due to high gas prices and have chosen to spend that money on improving their at-home lifestyle," Mike Hench, president of regional Edge Distributors Group told TWICE.
That could bode well for the marketers of Blu-ray players and movies. In an informal survey of execs, multiple distributors and retailers Sears and Kmart all put Blu-ray Disc players on their lists of "must-have" products for Q4.

Posted by Marcy Magiera on July 24, 2008 | Comments (0)