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Universal Vows to Stay HD DVD Only
August 9, 2007
For this year at least. Despite badgering by Blu-ray geeks, Universal home video pres Craig Kornblau is promising to stick to HD DVD in an
interview with my former boss Scott Hettrick at his Blu-ray studio-backed Blu-ray site
Hollywood in High Def.
It's an exhaustive piece on Kornblau's high noon stance, Kornblau says Uni's been offered incentives to go Blu, but is sticking to HD DVD because it offers consumers a better value. Uni is getting incentives to stick to HD DVD including an incentive from Xbox Live for its
Heroes HD DVD release, which is also being promoted on the game service.
Beyond that, Kornblau sticks to the company line that the studio is staying with HD DVD because it's a better value, and because of that will beat out Blu-ray. Kornblau, like
Warner's Steve Nickersen, believes the format war is benefitting consumers by driving prices down.
Posted by Jennifer Netherby on August 9, 2007 | Comments (1)