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Vudu and the Virtual Late Fee
May 28, 2008

The movie service, which lets you beam content from its box to your TV without using a computer, describes its service enhancement as 'extending the rental window at a discounted price.' So in other words, you will have to pay something extra if you miss watching your rented movie within its designated time frame. Sounds like a late fee to me!
Usually, once you make your Vudu order you have 30 days to watch the film. And once the rental is activated for viewing, you have 24 or 48 hours to finish it.
But Vudu will cut you some slack and charge you about $1 to $2 less on an additional rental of the title. That comes out to $1 off standard-definition rentals, $2 off high-definition rentals, and 50 cents off Vudu's selection of 99 cent rentals.
Once extended, you must abide by the same terms as the original rental at that point. Start watching in 30 days, and then finish it in 24-48 hours.
Seriously, though, if you are enough on top of things to purchase and understand the new technology that Vudu represents, I doubt you'll be forgetting to watch the movies you've rented.
For those curious, the current top 5 movies being watched on Vudu, which both sells and rents titles via broadband connection, include Juno, Sweeney Todd, Over Her Dead Body, In the Name of the King: A Dungeon Siege Tale and Dan in Real Life. 

Posted by Susanne Ault on May 28, 2008 | Comments (0)