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Toshiba Strikes Back With Sales
Value Electronics started advertising a Toshiba HD DVD player sale in the days following Warner's bombshell about dropping its support of the format. It appears the sales are due to Toshiba-delivered cuts. Normally $299, Toshiba's entry-level HD-A3 is going for $149 at the retailer. Value is also advertising Toshiba's higher-end HD-A30 for $199.98 and HD-A35 for $299.98. Shoppers additionally get 10 free titles with purchase of any of these Toshiba players at Value. Amazon.com was also advertising similar lower pricing for Toshiba models on Friday. It's anybody's guess if consumers have been following the news to realize that after May, they won't be able to get Warner titles on HD DVD. These hardware prices are good, and cheaper than many available BD set-tops, but I wonder if they're attractive enough to make people forget that they aren't going to be able to play Warner's upcoming Batman sequel Dark Knight in high-definition. But at the least, they'll have a nice upconverting player that will make a standard definition Dark Knight DVD look better than it might have otherwise. A Toshiba spokesperson wasn't around to respond for comment. I say Toshiba will only really make waves if they work to slash selling prices to below $99, the sales price for HD DVD players at Wal-Mart and Best Buy that caused such a tizzy among consumers back in November
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