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Another crazy idea...
December 31, 2007
Packaged media ought to cut the packaging.
Consider that both retailers and consumers are out of shelf space, as it were, and “green” marketing is the hottest trend around.
By replacing the Amaray-style cases of standard-DVD releases with some type of simple slip sleeve, studios could help retailers fit more copies in stores and consumers fit more titles in their bookcases and entertainment centers.
Heck, what about a cross-
promotion with a CD/DVD album marketer that would encourage consumers to toss (recycle!) the packaging altogether and store their movies in albums, freeing up even more home storage space?
Studios would cut packaging costs, which might even bring down the price of DVD by a dollar or two, spurring consumers to buy more. (Anybody notice how heavily discounted catalog titles flew out of mass merchants early in the fourth quarter?).
As on-demand kiosks begin to gain acceptance in stores, so may simpler forms of packaging. And fancy packages could still wrap the higher-end special editions, multi-disc sets and the like.
Posted by Marcy Magiera on December 31, 2007 | Comments (1)
