Final crazy one (for now)...
January 2, 2008

Let’s count online video and downloads as part of the home video business

In its growth projections for online video, research concern Understanding and Solutions shows digital revenue as a percentage of “Total Home Video” revenue, which is as it should be.

This recognizes how consumers are using the different forms of movie delivery. They don’t want a download, or a DVD, they want to see a movie, and they have more ways to get that movie than ever before. But as long as it is in the home video window, it ought to be considered home video.

Posted by Marcy Magiera on January 2, 2008 | Comments (0)