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Best Buy Balanced Bundling
November 16, 2007

It looks like certain Best Buy stores are taking a 'one of this, one of that' approach with their high-def bundling.  From a picture snapped by a Best Buy shopper, the chain is advertising a deal that features a Sony high-def TV and Toshiba HD DVD player. That has got to anger either Sony or Toshiba who have been trying to promote more like-minded bundling as a way to sway the format war. Sony TVs go with Blu-ray players, Toshiba TVs go with HD DVD players. It's not that hard, people! But Best Buy is simply illustrating its long-held dual format strategy. It widely stocks products from both sides for its customers. Neither Blu-ray nor HD DVD supporters can complain about that.   

Posted by Susanne Ault on November 16, 2007 | Comments (0)