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HD DVD Is Already Atari
November 15, 2007

Or so says a couple of entertaining, but definitely stretching it, BD-cheerleading You Tube videos proclaiming that the HD DVD format is already obsolete. The videos are part of a new official Blu-ray ad blitz, dubbed "The Future is Blu."
In 'The Coaster' the video's star probably does what you've already guessed. He watches a film on a Blu-ray player, while using his HD DVD player as a sort of a digital-age drink holder. 
With 'The Junk Clostet' you are treated to a 'technology through the ages' experience set to hippie rock music. Dusty formats such as the 8-track player, Betamax and Laser Disc, are all stuffed into a closet with their respective R.I.P dates given.  The 'oh, snap!' moment comes at the end when the guy shoves the HD DVD player into the closet, as the date 2007 pops up, followed by a question mark.
Well, BD backers did hold back with the format war bluster there. You know they totally could have put an exclamation point at the end of 2007.
You've got to wonder how the HD DVD camp will decide to fire back on You Tube. I'll guess that they'll have some sorry-looking folks putting foreclosure signs on their homes, after spending all their savings on Blu-ray players.  I don't know - just a guess! Let me know if you guys have some other ideas.
Elsewhere, in some likely upcoming BD shout-outs, HollywoodInHiDef.com blogger Scott Hettrick (and former Video Business editor-in-chief) will be leading segments on TV show "Designing Spaces" about hot holiday items. Hettrick's site is unabashedly pro-BD, and he is already slated to showcase the latest BD titles from Fox and Disney. Hettrick can be seen on TLC and the Women's Entertainment Network starting Nov. 16 in episodes running through the weekend between 7 a.m. and 10 a.m.

Posted by Susanne Ault on November 15, 2007 | Comments (0)