A Samsung Brain Teaser
November 30, 2007

Samsung's BlueSeat online marketing program has struck again, now rallying around Atonement all the while subtly pushing its products. The company launched the site around the September theatrical Into the Wild.
OK, here is where it all gets confusing. Why is Samsung singling out two films that hail from HD DVD exclusive studios? If I do as the company so nicely inobtrusively suggests, and purchase the Samsung Blu-ray player, how will I be able to watch Universal's Atonement or Paramount's Into the Wild in high-definition? OK, I know. The Samsung dual-format player is on its way in December. 
But, Samsung, what if people buy your Blu-ray player now? Hey, maybe it's a sales strategy for people to buy two Samsung models, the straight BD and then later the dual format. Or maybe Samsung has insider information that Universal and Paramount are soon flipping sides? This company is genius if that's the case! They are protecting their customers from suffering the same fates as those poor saps who are purchasing HD DVD players, dying for Atonement and Into the Wild in high-def. I kid. But, seriously, the format war is confusing enough as it is. Maybe we can just revolt and just go watch these movies in theaters?

Posted by Susanne Ault on November 30, 2007 | Comments (1)