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Retailers Finally Start Value-Adding Blu
May 20, 2008
Best Buy, Target and Circuit City are among those offering $10 back with the purchase both Blu-ray versions of
National Treasure 1 and
National Treasure 2. There is no similar value-add with the purcase of the standard DVD editions of the titles.
Disney bowed the Blu-ray and standard versions of
National Treasure 2 today, as well as the original film on BD.
I agree that a $10 is not jump-up-and-down deal in the larger scheme of having to shell out about $60 to purchase
National Treasure 1 and
2 on Blu-ray. But it's unique that these stores are providing anything extra at all for Blu-ray.
In the past, stores have offered a special something for the standard DVD version only. For example, there were the exclusive tote bags and T-shirts attached to the standard DVDs of
The Water Horse and
Walk Hard , respectively, at Best Buy. The same merchandise extras did not apply if you bought these titles' Blu-ray versions.
Hopefully the Blu exclusives will spread to more releases down the road. Everyone likes to get free stuff - even Blu-ray adopters who pay a premium for their movies.
Posted by Susanne Ault on May 20, 2008 | Comments (1)
