DIC Mommy & Me DVD at Wal-Mart exclusively
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By Susanne Ault -- Video Business, 6/8/2007
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The merchandise will be in stores this August.
The set's DVD, ABCs of Potty Training, will be accompanied by a Training Bear and a timing bracelet that can notify parents and kids at 15-, 30- and 90-minute intervals.
Other Mommy & Me products DIC will distribute include Scrub-A-Dub Squire Puppets, a Sort N’ Squirt Bath Boat and a Count ‘N Call Travel Time Phone.
About 1,300 Wal-Mart locations and its Web site are expected to carry the Mommy & Me merchandise.
“The main focus of the Mommy & Me products is to foster the concept of ‘together time’ to make anytime the best time for parent and child,” said Nancy Fowler, head of global sales at DIC. “Wal-Mart continues to be a leader in offering trusted quality and value-priced products to consumers, and we are thrilled to work with them to bring this exclusive program to moms across the U.S.”
Mommy & Me is a 25 year-old organization that holds regular educational classes for more than 4 million parents and children.
