NASCAR, Reel FX develop kids DVD series
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By Susanne Ault -- Video Business, 6/8/2007
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The professional sports league and Reel FX will jointly develop the animated line, which starts production this summer and will street in spring 2009. Dennis DeShazer, who co-created the Barney kids property, is executive producer behind the NASCAR preschool DVD series.
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See more upcoming releases for kids and family |
The DVDs will kick off NASCAR’s new NASCAR Jr. brand.
Story lines will feature five young friends, who use kid-sized cars to help them solve various missions. Every installment will revolve around important life lessons.
“NASCAR Jr. brings the excitement and thrills of NASCAR home to children in a way that allows them to connect to the sport and begin building an affinity for NASCAR that we hope will last a lifetime,” said Mark Dyer, NASCAR’s VP of licensing and consumer products.
DeShazer added, “The world of NASCAR provides a strong creative springboard for developing colorful characters and stories that will resonate with young children and their parents. The series will tap into what preschoolers already love: cars, action and physical humor.”
