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Toshiba: If You Can't Beat 'Em, Join 'Em
July 20, 2009
It looks like Toshiba will be rolling out its own Blu-ray player by year's end, according
to some Japanese reports fielded by Blu-ray.com.
At this point, there few details beyond the player being name BD-18.
Toshiba has always publicly stated that after its HD DVD defeat, it would stick to manufacturing deluxe upscaling DVD players. However, Blu-ray does seem to be enjoying all the momentum within the DVD player marketplace. So it makes sense that Toshiba wants to stake their claim in this business.
However, does the marketplace have room for Toshiba?
I think the company will have to offer something really unique and impressive with the BD-18 to make it stand out from other products offered by main brands Panasonic, Sony, Samsung and LG. If you want Netflix streaming, you go with Samsung or LG. Panasonic gives you Amazon Video on Demand. Sony arguably has the best brand power of the group.
I'd suggest Toshiba compete on price - that's how it was able to sell a respectable amount of HD DVD models. If Toshiba is able to figure out how to launch a $100, decent Blu-ray player, I think it'll be onto something!
Posted by Susanne Ault on July 20, 2009 | Comments (1)
