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One @#$% Angry Early Adopter
February 29, 2008
Woe is the HD DVD consumer these days. One HD DVD buyer was so passionate about his pissed-offness in seeing the format's relatively quick demise, that he penned this essay on online mag Slate. He knew he was taking a risk picking HD DVD, as certain major studios never got on board supporting it. But he was drawn to HD DVD's cheaper hardware pricing over Blu-ray during Black Friday, and sort of what-the-hecked-it and snapped up a Toshiba player. What's interesting to me, is that he's not doing an immediate U-turn for Blu-ray, now that it's the only high-def disc choice. It makes me wonder if HD DVD owners are going to be too busy licking their wounds to go over to the other side. Maybe Blu-ray can survive without the roughly one million HD DVD households turning their direction. But I think these early adopter types are still crucial to Blu-ray, as they are fanatical about technology, and like this guy, talk and talk and talk about their latest gadget. That gushing can wind up trickling down and influencing the masses.
Towards the end of the essay, he suggests he's just going to wait around for high-def downloads, figuring Apple TV is the start of something big and wonderful and is bound to catch on. At the moment the $229 price for Apple TV, a device which digitally delivers films to your TV without needing a computer, is cheaper than any Blu-ray set-top on the market.
I think if BD backers are smart, they'll reach out to some of these disillusioned HD DVD-ers. Sure HD DVD fans knew the risks, but BD would get some helpful publicity if they helped these owners embrace the other side. Amazon.com is already discussing offering coupons to help HD DVD owners save money when purchasing Blu-ray products.
Posted by Susanne Ault on February 29, 2008 | Comments (2)