Weinstein Co. launches three DVD labels
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Miriam Collection, Kaleidoscope, Dimension Extreme to feature DVD premieres
By Susanne Ault -- Video Business, 5/24/2007
MAY 24 | The Weinstein Co. and its Dimension Films have launched three new direct-to-DVD labels: classics specialist The Miriam Collection, family-friendly Kaleidoscope TWC and horror/thriller/sci-fi hybrid Dimension Extreme.
All three labels will be serviced to retail by Genius Products, TWC’s distribution partner. Product from these labels will be targeted toward DVD, but also might get theatrical premieres. Initial street dates and pricing for titles from Miriam, Kaleidoscope and Dimension Extreme have not yet been specified.
Recently hired TWC DVD czar Barry Gordon will oversee the labels, working closely with Genius CEO
Trevor Drinkwater.
The first release from Miriam will be 1961 film El Cid, which has not yet streeted on DVD. El Cid stars Charlton Heston and Sophia Loren and explores Spanish hero Rodrigo Diaz. Others in the Miriam pipeline are Fall of the Roman Empire with Loren, 55 Days at Peking with Heston and Circus World with John Wayne.
Additionally slated for the label are Pedro Almodovar’s Dark Habits and What Have I Done to Deserve This? and Akira Kurosawa’s Madadayo.
TWC chiefs Bob Weinstein and Harvey Weinstein also plan to personally hand-pick an as of yet untitled release, all proceeds of which will be given to charity.
The Miriam label is named after the Weinsteins’ mother.
Under Kaleidoscope, upcoming titles include CG-animated The Nutty Professor, which includes voiceover work by the original star of the franchise, Jerry Lewis. Also coming are Unstable Fables, a CG-animated line of titles produced by the Jim Henson Co., which will cover legendary kids stories Goldilocks and the Three Bears, The Three Little Pigs and The Tortoise and The Hare.
Others on deck for the family label are Hoodwinked 2: Hood vs. Evil, a sequel to TWC’s theatrical Hoodwinked; Igor, featuring the voices of John Cusack and Jeremy Piven, among others; and Escape From Planet Earth, from the filmmakers of Happy Feet.
Under Dimension comes Pulse 2, a sequel to the Kristen Bell-starring theatrical; Black Sheep, a horror comedy about genetic engineering gone wrong; Dirty Sanchez, based on the MTV Europe series; and Rogue from Wolf Creek filmmaker Greg McLean.
“When Harvey and I formed TWC, one of our main priorities was to build a strong, valuable and diverse film library filled with a unique combination of quality theatrical releases and niche direct-to-DVD titles,” said Bob Weinstein. “The launch of The Miriam Collection, Kaleidoscope and Dimension Extreme enables us to continue doing just that.”
TWC executive VP of home entertainment Gordon added, “Keeping our quality high coupled with innovative marketing and promotion, we will develop these labels into well known trade and consumer brands that will provide long-term equity for the company.”
In other TWC developments, the company has partnered with Exodus Film Group to jointly develop, produce and finance a series of CG-animated films, DVDs and TV series.
TWC retains all distribution rights worldwide.
Igor, already picked for the Kaleidoscope DVD label, is the first result of this collaboration. The film follows the big dreams of a hunchbacked lab assistant and will premiere theatrically on Oct. 24.
